Clients
What we did for these companies to raise their results on the web.
- Year: 2007
- Client: Barefoot Expeditions
- Website: http://www.barefootexpeditions.com
Barefoot Expeditions
Barefoot Expeditions is the largest Whitewater rafting and independent adventure travel company in Ecuador. Barefoot Expeditions runs trips in Ecuador covering The Amazon, The Andes and The Galapagos Islands.
Challenges
- Weak online brand presence.
- Lacked a social media presence.
- Conversion funnel was not optimized.
Results
- Traffic to the website increased to target the right audience for adventure travel
- A facebook and Twitter presence was created and promoted, bringing hundreds of followers and fans to Barefoot’s social media properties
- Created and promoted Barefoot Expeditions’ blog as a central portion of Barefoot’s online strategy
Increased sales by 200% due to strong online presence
What was done?
- Developed the strategy for a strong social media presence structured around the target audience.
- Developed the concept for the blog and for the corporate website. Introduced a big dose on social media integration.
- Optimized websites to take advantage of natural search traffic.