Clients
What we did for these companies to raise their results on the web.
- Year: 2008
- Client: Padnos Iron & Steel
- Website: http://www.padnos.com
Padnos Iron & Steel
Padnos Iron and Metal Company is a full service recycling company that has been in business for over 100 years. They are Leaders in Recycling and Processing of Metal, Paper and Plastic.
Challenges
- Weak online brand presence.
- Website was not showing up for relevant search terms
- Padnos was not showcasing their value on the internet
Results
- Traffic to the website increased 1000%
- New business came in due to the website and the top positions on Google for relevant business terms
- Business related questions from the web increased from zero to about 50 per week
What was done?
- Search Engine Optimization
- Developed a network of ten websites locally targeted in addition to the corporate website.
- Optimized Padnos.com to own the top positions for a targeted set of keywords that are highly relevant to the recycling business.
- Produced tangible new business as a direct result of the SEO efforts. Top results in the first page of Google results meant new business and relationships with new clients that did not exist before.
- Web Development
- In collaboration with Padnos we developed the concept and implemented the website.
- Implemented SEO best practices from the start.
- While developing the website we looked at the information architecture, the code and the content to ensure quick indexing by the search engines.
- Web App Development
- Developed a green widget calculator that can be embedded in any website. the widget calculates the number of trees that your company would save depending on the amount that it recycles.